How we measure

Highlights: How We Measure


Since 2015


beneficiaries across three signature programmes: Sustainable Cotton, Forced and Child Labour and Working Conditions.

In 2018


beneficiaries across our humanitarian and disaster risk reduction programme.

In 2018



children, immigrant workers and people in need supported by our volunteer programme in partnership with C&A in Brazil and Mexico. 

How we are creating systemic change 

To create systemic change, we focus on three areas: leverage, policy change and multi-stakeholder initiatives (MSIs).


We need credibility in order to successfully and effectively implement change. As our experience grows, we begin to leverage greater additional funding and support for our partners and initiatives.


in co-financing for our grants has been committed since 2015.


Private Funds


Philanthropy Funds


Government Funds


Other Funds

30 policy changes

implemented with the support of our partners since 2015 across 3 strategic programmes.


Sustainable Cotton


Working Conditions


Forced & Child Labour

13 multi-stakeholder initiatives supported

We need to build a sector dedicated to making fashion a force for good. By supporting and fostering multi-stakeholder initiatives, we harness the collective power to create change.


collaborating companies

With more than

€850 billion

combined annual revenues


philanthropic organisations committed

connecting, training and representing over 

160 million

workers and farmers behind the clothes we wear.


civil society organisations engaged

Multi-stakeholder initiatives supported

Better Cotton Initiative (BCI)

A global initiative of 1476 members, from farmers, brands and retailers, to mainstream sustainable cotton. In 2017, they certified 11% of all cotton produced.

Cotton 2040

Collaboration of cotton standards and international brands  to mainstream sustainable cotton,  and co-founded by the C&A Foundation.

Ethical Trading Initiative

This initiative has over 100 members including companies, international trade unions and non-profit organisations that work to influence business to act responsibly and promote decent working conditions.

Fashion for Good

Platform for sustainable fashion innovation, supported by founding partner C&A Foundation and 13 corporate partners that represent more than €142 billion in revenue.

FIIMP - Foundations and Institutes for Impact (Brazil)

Group of 22 philanthropic organisations in Brazil united to share knowledge and provide inputs to the creation of the National Strategy of Business and Impact Investing, in cooperation with the Ministry of Economy.


Through our core support, InPacto works to reinvigorate the National Pact Against Slavery, signed by 300 companies, 115 of them part of the apparel industry, representing 35% of Brazil's GDP.

Organic & Fair Trade Cotton Secretariat in Madhya Pradesh

A group of more than 20 organisations represented across government, NGOs, brands and retailers, pushing for action and policies that can enable organic cotton production in Madhya Pradesh, India. Read about their breakthrough moment.

Organic Cotton Accelerator (OCA)

Platform co-founded by C&A Foundation to connect the organic cotton production with the demand from brands and retailers, representing around 70% of the organic cotton market.

SDG Philanthropy Platform - Brazil

Brazilian workgroup that connects over 180 philanthropists and social investors to the global United Nations initiative that creates alignment to the Sustainable Development Goals to scale impact.

Stichting ZDHC

Global programme co-founded by C&A Foundation that currently encompasses 125 members – including 27 signatory brands and 81 value chain affiliates – to advance towards zero discharge of hazardous chemicals in the fashion industry value chain.

Sustainable Apparel Coalition

The Social and Labor Convergence Program (SLCP) represents 32 brands and retailers that make up 15% of the entire industry, aiming to create an efficient, scalable and sustainable solution for social audits.

Sustainable Fashion Lab Brazil

Multi-sectoral platform founded by C&A Foundation in Brazil to connect over 40 industry leaders and build a more sustainable fashion industry. It includes brands and retailers, trade unions and sectoral associations, representing 27,500 textile companies and 23% of the local market.

Textile Exchange

One of the largest not-for-profit networks working to increase the uptake of sustainable fibres. It operates in 25 countries and has more than 350 organisations across all sectors of the textile supply network.

We measure our progress toward results

We are an organisation committed to learning, so it’s important for us to evaluate our processes to better understand what we are doing well and what we could do better. These figures are based on internal evaluations of our initiatives.

The main reasons that initiatives have been rated as Amber or Red during our monitoring process are due to the sensitive and unstable political climate in countries where initiatives are implemented and the limited organisational capacity of our partners. Together with our partners, we are working to increase their organisational capacity to be more effective and create strategies that support thoughtful policy change.

In addition to conducting internal evaluations, there is often value in bringing external perspectives to highlight areas for improvement. This is why we also commission third-party evaluations to learn how we can do better.


Achievement of outputs/outcomes. Conditions to support long-term impact. Barriers to long-term impact removed.


Some evidence of achievement of outputs/outcomes. Progress towards long-term impact. Barriers to long-term impact not fully removed.*


Little evidence of progress towards outputs/outcomes/long-term impact.*

External evaluations

In addition to conducting internal evaluations, there is often value in bringing external perspectives to highlight areas for improvement. This is why we also commission third-party evaluations to learn how we can do better. Our external evaluations are published on our website. 


We measure the performance of the initiatives we support against key performance indicators (KPIs). This helps us improve effectiveness and ensures our resources are used efficiently in a way that helps us maximise the positive impact for beneficiaries. It also helps us identify good practices – and the not-so-good ones to avoid next time.

Find out more about what we are learning from each KPI by clicking on the plus buttons.

Graph colour key

Sustainable Cotton

Number of hectares under sustainable cotton cultivation 

We saw a steady rise in the number of hectares under production to 56,896, an increase of 30% from last year. We added 9,382 hectares of organic cotton in Tanzania. In India, almost 80% of this land has completed the conversion period and is fully organic certified. In Pakistan, 770 hectares of land was certified as organic.

Percentage increase in net farming income by geography: India  

In India, the net income from cotton is 26% when our target was 20%. We achieved more than our target due to a reduction in input costs and better prices for organic farmers through stronger market links between brands and farm groups, facilitated by C&A Foundation and OCA.

Percentage increase in net farming income by geography: Tanzania

In Tanzania, the net income from cotton for programme farmers is 7% less than conventional farmers. Given this is the first year of the programme in Tanzania, the conversion to organic has led to a decline in yield, impacting the overall income. The price of raw cotton is also skewed towards conventional farmers due to input policies in the country. As soil health improves and yield increases, the net income from cotton for programme farmers is likely to increase in future.

Working Conditions

Number of workers benefiting from improved working conditions and wages

In 2018, the number of workers that benefited from improved working conditions and wages through Wage Indicator, Transparentem and Awaj Foundation initiatives surpassed the target we set by 142%. We expect our influence in this crucial space to grow as the initiatives are refined and scaled.

Number of disclosure and transparency mechanisms used by the industry

There has been a marked shift in industry attitudes towards transparency, from initial scepticism five years ago to transparency becoming essential for a licence to operate – the steady rise in the number of disclosure and transparency mechanisms reflect this. Recent achievements include the first country-specific Fashion Transparency Index in Brazil, and the Wage Indicator data disclosure work which has improved the conditions of at least 26,000 workers in Indonesia.

Number of collective bargaining agreements

Collective Bargaining Agreements (CBAs) require months of extensive negotiations between workers and union representatives. Every factory is unique and the process requires patience, commitment and compromise. The steady rise in the number of successfully negotiated CBAs is a hopeful sign that our partners, Awaj Foundation, Bangladesh Center for Worker Solidarity and Wage Indicator can serve as a model for others to learn from as they continue to build on their knowledge and experience in this space.

Forced & Child Labour

Number of female and male survivors trained and employed with viable livelihoods

In our efforts to create systemic change in the industry, we have focused on initiatives that drive policy change, build transparency and strengthen the field. As a result, our investment in specific services towards training female and male survivors have been re-directed. The number of labour inspections in Brazil has decreased which means there is also a decrease in the identification of survivors.

Number of survivors and at-risk children enrolled at school

As our strategy evolved, we chose to invest less in direct services (rehabilitation and remediation) and more in policy advocacy, transparency and field building – to focus more on systemic, long-term change. While we are below the interim target, we had a 20% increase from 2017 and, in partnership with Save the Children and GoodWeave, we are working to more than double the number of children moving from the cotton fields to schools in India by 2019. We are also advocating to create better policies and state guidelines to give scale to their initiatives.

Number of brands collaborating on initiatives to improve the protection of workers

Brand collaborations have decreased to due political instabilities and disagreements around the best method to combat industry challenges such as forced labour in Brazil. As mentioned in the lessons section, there is a need for organisations to prioritize their commonalities rather than their difference.

Strengthening Communities

Number of employees participating in IW per year

Every year, we work with our corporate partner C&A to engage all employees. This year, the global campaign Inspiring World encourages C&A employees all over the world to engage with the company’s sustainability goals and raise funds to support local communities. Lessons from the evaluation and close work with the C&A sustainability team allowed us to engage a high number of employees. We set ourselves the target to increase our reach last year and were able to meet this, seeing 32,615 employees participate in IW in 2018. We hope to maintain a high level of engagement as we move forward.

Number of employees volunteering per year

After launching the Strengthening Communities Theory of Change, we revisited the methodology used to collect data. Starting in 2018, we now count only those C&A employees who carried out volunteer activities in the community, rather than everyone registered on the volunteer platform. Although this shift in how we measure employee volunteering has resulted in what looks like a dip against our target, we believe this will provide a much more accurate reflection of how well we are contributing to our communities.

Number of people reached/saved through humanitarian assistance per year

Save the Children was able to effectively leverage the initial seed funding from C&A Foundation to harness the power of our global humanitarian relief partnership. In 2018, response efforts to the drought in the Horn of Africa and Ethiopia reached over 4.4 and 1.8 million people respectively.

Gender Justice

Number of women in farm leadership roles

In 2018 we supported 2,572 women farm leaders with leadership training and capacity building. These women have shown their leadership as members of farm unions and companies.

Number of women leading efforts to improve working conditions

Alongside our on-the-ground partners, we are working to increase women leadership across the supply chain. With the help of organisations such as Breakthrough and Awaj Foundation, female workers are standing up to address issues such as gender-based violence at their workplace and negotiate better wages and advocate for policy change.

Number of female workers in rights and empowerment programmes

Many of our partners, such as Freedom Fund, Semillas and CAMI, are implementing initiatives to empower female workers, including forced and child labour survivors. These initiatives give them the leadership skills and the information needed to demand their rights, fight for social justice, and decrease gender-based violence in their communities and workplace.